WebWhat is reach in advertising? Reach refers to the number of people in a target audience that are exposed to a single ad served. The reach does not increase with subsequent exposures to the same viewer, which is instead referred to as frequency. Reach at its core does not consider the effectiveness of the ad on the consumer – it is a simple ... WebReach and Frequency allows brands to book their campaigns in advance with predictable, optimized reach while controlling the number of times a user gets exposed to an ad. Once a brand inputs its parameters, TikTok is able to predict the number of users a brand will reach, thereby guaranteeing a fixed CPM and predictable campaign success.
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